About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍Support regional PR activities, including proactive media outreach, media interviews, announcements, award nominations, as well as securing speaking engagements and podcast opportunities for our company's spokespeople in CEE, CIS and Balkans countries. 📍Manage and maintain the company’s public image by writing press releases, preparing KOL briefings, and sharing content with media and social channels. 📍Build strong relationships with local and regional tech, finance, and crypto influencers and media, both traditional and digital. 📍Identify and select the right media and KOLs based on strategic goals, and coordinate events and interviews to boost positive exposure. 📍Monitor and support key events, focusing on KOL and media relations and collaboration. 📍Assist with public affairs, corporate communications, and brand initiatives. 📍Track emerging issues and trends relevant to the company. 📍Oversee PR agencies to support communication efforts and create materials such as story pitches, messaging guidelines, press releases, Q&As, presentations, and speeches. 📍Work closely with cross-functional teams to ensure aligned communication strategies. 📍Regularly report progress, summarize lessons learned, and offer suggestions for improvement
Requirements
📍Minimum 3 to 5+ years of professional PR or media experience. 📍Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage. 📍Strong communication and language skills. 📍Good understanding of social media and finance/technology topics. 📍Expert knowledge of CIS, CEE and Balkans financial/crypto media landscape, skills in media relations and building media networks. 📍Knowledge or experience in blockchain technology is a plus.
If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.