About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šSupport regional PR activities, including proactive media outreach, media interviews, announcements, award nominations, as well as securing speaking engagements and podcast opportunities for our company's spokespeople in CEE, CIS and Balkans countries. šManage and maintain the companyās public image by writing press releases, preparing KOL briefings, and sharing content with media and social channels. šBuild strong relationships with local and regional tech, finance, and crypto influencers and media, both traditional and digital. šIdentify and select the right media and KOLs based on strategic goals, and coordinate events and interviews to boost positive exposure. šMonitor and support key events, focusing on KOL and media relations and collaboration. šAssist with public affairs, corporate communications, and brand initiatives. šTrack emerging issues and trends relevant to the company. šOversee PR agencies to support communication efforts and create materials such as story pitches, messaging guidelines, press releases, Q&As, presentations, and speeches. šWork closely with cross-functional teams to ensure aligned communication strategies. šRegularly report progress, summarize lessons learned, and offer suggestions for improvement
Requirements
šMinimum 3 to 5+ years of professional PR or media experience. šFluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage. šStrong communication and language skills. šGood understanding of social media and finance/technology topics. šExpert knowledge of CIS, CEE and Balkans financial/crypto media landscape, skills in media relations and building media networks. šKnowledge or experience in blockchain technology is a plus.
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.