Responsibilities:

Main Responsibilities: 📍→ KOL Management 📍Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network. 📍Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates. 📍Maintain consistent and effective communication with affiliates to build strong relationships. 📍Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness. 📍Develop and implement promotional campaigns with a strong focus on maximizing ROI. 📍Build reports using internal data to track and optimize the overall performance of the affiliate channel. 📍Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market.

Supplementary Responsibilities:

📍→ SEO/ASO 📍Act as primary POC on the regional team to identify and act on backlink building, content strategy, messaging, and partnership opportunities. 📍Develop and implement effective SEO strategies to improve organic search rankings and drive traffic to our website. 📍Interact with external vendors to build backlinks to our website and implement our link building strategy. 📍Keep track of Binance’s backlink profile to maintain healthy links. 📍Research and understand the crypto ecosystem, find new link opportunities by using the latest search techniques and conducting competitor backlink analysis. 📍Optimize on-page elements, including meta tags, headers, URLs, and content, to improve search engine visibility. 📍Develop and execute ASO strategies and competitor analysis to improve app store rankings and increase downloads for our mobile applications. 📍Collaborate with the content, design, and global SEO teams to ensure SEO and ASO best practices are implemented across all digital assets.

Requirements:

📍Experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space. 📍Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape. 📍A business development background is a plus. 📍Strong interpersonal skills with the ability to build relationships and manage a diverse community. 📍Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. 📍Strong analytical skills and the ability to interpret data and make data-driven decisions. 📍Experience as an SEO and ASO Specialist or similar role is a plus. 📍Experience in working with media, celebrities, key partners, or influencers. 📍Fluency in Arabic & English is required to effectively coordinate with partners and stakeholders.