Responsibilities:

📍Campaign Execution and Optimization: 📍Plan, create, approve, and send multi-channel CRM campaigns, including App Push notifications, email, and social pushes, ensuring content aligns with brand guidelines and user preferences. 📍Monitor and streamline campaign workflows to reduce creation time, approval time, and send time, improving overall CRM efficiency. 📍Performance Metrics Management: 📍Track and analyze deliverability rates across all channels, identify bottlenecks (e.g., platform restrictions or user permission issues), and propose solutions, such as optimizing push timing and copy via A/B testing. 📍Monitor open rates , leveraging user behavior data (e.g., activity, preference tags) for personalized segmented pushes to enhance engagement and conversion.

Requirements:

📍Education: Bachelor’s degree or above in Marketing, Data Analytics, Computer Science, or related fields preferred. 📍Experience: 2-4 years of CRM operations or digital marketing experience, with at least 2 year of multi-channel push campaign experience 📍Core Skills: 📍Proficient in CRM platforms (e.g., Braze, Salesforce, HubSpot) and push tools. 📍Strong data analysis skills 📍Excellent communication and coordination skills to streamline cross-department approval processes. 📍Knowledge of privacy regulations and channel specifics

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