About the company
3Commas is a complete crypto-asset management platform offering a unified access point and interface with the worldsā major crypto exchanges. Fully automated trade execution and portfolio management, supported by continuously evolving strategies, algorithms and risk management solutions.
Job Summary
Key Responsibilities
šDevelop and own CRM and lifecycle marketing strategies across all customer touchpoints (email, push, in-app, web). šMap trader journeys (from first deposit to high-frequency trading) and design behavior-based automation flows. šCreate segmented communication frameworks based on trading volume, product usage, risk appetite, portfolio holdings, and regional preferences. šBuild and optimize multi-channel campaigns to activate new users, retain active traders, and reactivate churned cohorts. šExecute continuous A/B and multivariate testing on messaging, incentives, and triggers. šCollaborate closely with Product, Growth, and Data teams to align CRM efforts with product launches, trading feature rollouts, and key market events. šMonitor core lifecycle KPIs: activation rate, retention curves (D1/D7/D30), reactivation rate, open/click-through/conversion rates, LTV, ARPU per segment. šTranslate data insights into actionable campaign improvements and report findings to leadership with clarity and precision. šEnsure CRM performance dashboards are maintained and reliable. šMaintain clean user segments and list hygiene, ensuring compliance with GDPR, CAN-SPAM, and relevant crypto marketing regulations. šStay ahead of CRM trends, trading user behavior patterns, and competitive lifecycle strategies in the fintech/crypto space.
Requirements
š3+ years in CRM, retention, lifecycle marketing, or growth automation. šProven experience running CRM campaigns in fintech, trading, or crypto platforms. šHands-on proficiency with CRM and marketing automation tools (Braze, HubSpot, Salesforce Marketing Cloud, Iterable, or similar). šExperience with mobile CRM (push, in-app messaging, dynamic triggers). šStrong analytical mindset - able to read funnel data, run cohort analysis, and interpret retention metrics (SQL or basic data querying is a plus). šFluent in English with exceptional clarity in written communication.
If youāre passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.
