About the company
The World's Leading Cryptocurrency Platform
Job Summary
Key Responsibilities:
šOwn and execute the ASO strategy across Apple App Store and Google Play. šDrive keyword research, ranking optimization, metadata optimization, in-app event strategy, experiment planning for multiple markets. šOptimize store listing conversion rates (icons, screenshots, videos, descriptions, A/B tests). šMonitor and improve organic installs, impressions, CVR, and retention from app store traffic. šUse ASO tools (e.g. AppTweak, AppsFlyer) to track performance, competitors, and opportunities. šLeverage AI tools to accelerate keyword discovery, creative testing, localization, and experimentation. šPartner closely with product, design, SEO, paid acquisition, and content teams to align launches and growth initiatives. šManage ASO inputs for app updates, new features, and major releases. šConduct competitive analysis within the predictions trading, fintech, crypto, and gaming-adjacent spaces. šReport on performance with clear insights and actionable recommendations to stakeholders.
Qualifications & Skills:
š3+ years of hands-on ASO experience for consumer mobile apps (iOS & Android). šProven experience working in fast-paced, high-growth environments. šStrong understanding of App Store & Google Play algorithms, ranking factors, and CVR levers.Advanced experience using ASO tools such as: AppTweak, AppsFlyer, Keyword tracking & experimentation platforms šStrong analytical ability and comfortable turning data into actionable insights quickly. šComfortable working with multiple stakeholders across product, growth, and marketing teams. šProven ability to work quickly, efficiently, and decisively in a high-speed execution environment. šDeep domain knowledge in Sports and experience working in the Sports industry
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