Product Manager & Content Strategist

We are looking for an experienced Product Manager/ Content Strategist who is passionate about building content that customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company’s vision and strategy.



Responsibilities

  • Identify gaps in our content and recommend new topics.
  • Follow industry-related news and generate ideas around trending topics.
  • Conduct keyword and SEO research to understand customers’ needs and create SEO plans for content.
  • Assesses market competition by comparing the company’s product to competitors’ products.
  • Monitor web traffic and engagement.
  • Review and update published content as needed.
  • Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
  • Introduces and markets new products/content by developing time-integrated plans with sales, advertising, and production.
  • Completes operational requirements by scheduling and assigning employees; following up on work results.
  • Maintains staff job results by training, counselling and disciplining employees; planning, monitoring workflow, and reporting results.
  • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
  • Translate product strategy into detailed requirements and prototypes for content.
  • Scope and prioritize activities based on business and customer impact.
  • Work closely with all involved teams to deliver with quick time-to-market and optimal resources.

Requirements

  • Familiarity with SEO guidelines and keyword research tools in order to build content plans.
  • Superior analytical skills in order to easily understand the audience and elicit its expectations.
  • Understanding of interaction design principles in order to ensure accessible and usable content.
  • Ability to collect and transform certain information into useful and interesting content for customers which can convey ideas relevant to the industry.
  • Proven ability to develop products/content and marketing strategies and effectively communicate recommendations to executive management.
  • Skilled at working effectively with cross-functional teams in a remote setting.
  • Excellent written and verbal communication skills.
  • Proven work experience as a Content Strategist, Content Manager or similar role.
  • Experience in project management is a plus.
  • Ability to guide and motivate team members.
  • Ability to work under pressure, meet deadlines, multitasking.
Job Category: Management
Job Type: Full Time

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