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MoonPay
VP of Marketing Otherlife
12 months ago | 856 views | 1 applications

VP of Marketing Otherlife

Full-time
Per year
$15,000 To $24,999

About the company

MoonPay is the world’s leading web3 infrastructure company. We provide end-to-end solutions for payments, enterprise-scale smart contract development, and digital asset management. Many of the world’s most iconic brands rely on MoonPay to power their web3 strategies and ideas.

Job Summary

Key Responsibilities:

📍Marketing Strategy: vDevelop and execute comprehensive marketing strategies for our agency and our clients, aligned with business objectives and target audiences. 📍Conduct market research and analysis to identify trends, competitive landscapes, and emerging opportunities to inform marketing strategies. 📍Define and refine the positioning, messaging, and value proposition of our agency and our clients' brands to drive market differentiation. 📍Brand Management: 📍Oversee the development and management of our agency's brand identity, as well as our clients' brand identities, ensuring consistency across all marketing channels and touchpoints. 📍Establish brand guidelines and standards for our agency and our clients, and ensure their adherence in all marketing collateral, campaigns, and communications. 📍Champion our agency's brand and our clients' brands, ensuring their relevance and resonance with target audiences. 📍Integrated Marketing Campaigns: 📍Develop and execute integrated marketing campaigns for our agency and on behalf of our clients across various channels, including digital, social media, print, events, and partnerships. 📍Collaborate with the creative team to develop compelling and engaging marketing materials, content, and assets that align with brand guidelines and resonate with target audiences. 📍Monitor and measure the effectiveness of marketing campaigns, using data and analytics to optimize performance and drive continuous improvement. 📍Client Acquisition and Retention: 📍Collaborate with the business development team to generate leads, support sales efforts, and drive client acquisition for our agency and our clients. 📍Develop and implement strategies and initiatives to enhance client retention, loyalty, and satisfaction for both our agency and our clients. 📍Leverage customer insights and feedback to inform marketing strategies and improve client experiences. 📍Team Leadership: 📍Lead, mentor, and develop a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence. 📍Set clear goals and performance expectations, and provide guidance and support to team members to achieve them. 📍Foster cross-functional collaboration with other departments to ensure integrated marketing efforts and maximize impact.

Requirements:

📍Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plus. 📍Proven experience in a senior marketing leadership role within the creative agency or similar industry. 📍Strong understanding of marketing strategies, brand management, and integrated marketing campaigns. 📍Demonstrated success in developing and executing marketing strategies that drive business growth, brand awareness, and client satisfaction. 📍Excellent leadership and team management skills, with the ability to inspire and motivate teams to achieve common goals. 📍Strong analytical and problem-solving abilities, with a data-driven and results-oriented mindset. 📍Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, including clients. 📍Proficiency in marketing automation, analytics, and digital marketing tools. In-depth knowledge of industry trends, emerging technologies, and best practices in marketing. 📍Deep understanding of web3 technologies is a bonus

Minimum Experience:

📍10+ years of experience in a marketing leadership role, preferably in an agency environment.

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