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Robinhood
Sr. Social Media & Influencer Manager
12 months ago | 1139 views | 9 applications

Sr. Social Media & Influencer Manager

Full-time
New York
Per year
$146,000 To $220,000

About the company

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Job Summary

About the role:

📍Our marketing team is looking for a Sr. Social Media & Influencer Manager to redefine our social strategy to amplify Robinhood across social channels and build a meaningful community with our customers. You’ll guide a small team that shapes Robinhood’s social narrative, builds community, aligns our messages with business & brand goals, responds to corporate issues, and informs product GTM marketing and communications strategies.

Your day-to-day will involve:

📍Developing and executing on Robinhood’s social strategy (including content, creative, community) that connects with, adds value for, and builds an authentic and engaged community of Robinhood users online 📍Own and communicate the social strategy & processes internally working cross-functionally with key stakeholders like marketing, compliance, customer service, product, engineering and our leadership teams to influence how we utilize our channels and how communicate our business and brand needs 📍Craft social plans to support key moments that influence the thinking and behavior of key audiences, in support of major launches and corporate moments including but not limited to: product marketing initiatives, brand efforts, consumer comms, reputation and trust, and key partnership announcements. 📍Set benchmarks; optimize and improve social channel health tied to metrics (follower growth, social conversation volumes and sentiment, and content performance). 📍Develop influencer strategy to supplement social strategy and develop processes and relationships to scale program 📍Partners with comms teamto supplement coverage of and amplifies news about Robinhood’s products, services, and customers. 📍Collaborating with Robinhood’s broader communications team to translate and frame often complex and dynamic matters that may affect the business;Assist with crisis management communications strategy.

Some Things we Consider Critical for this Role:

📍10+ years working in social media marketing and communications media for consumer brands with experience teaching a variety of audiences across platforms, community & brand building, product marketing and issues management 📍Building out a social strategy with a clear point of view on channels, content and creative best practices vs. inheriting a strategy to execute against 📍Experience in financial services or fintech. 📍A deep understanding of internet culture, new channels like TikTok, and new tactics like Twitter Spaces. 📍You’ll have deep existing relationships with finfluencers and communities focused on crypto

Bonus Points

📍Experience with or knowledge of a broker-dealer and/or broker-dealer issues is preferred but not required.

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