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TaxBit
Senior Product Marketing Manager
at TaxBit
8 months ago | 585 views | Be the first one to apply

Senior Product Marketing Manager

Full-time
New York

About the company

TaxBit is helping to drive mainstream adoption of digital assets by connecting the consumer, enterprise, and government tax and accounting ecosystems. Our Software-as-a-Service (SaaS) platform streamlines our customers’ reporting experience across traditional and digital asset classes. We are trusted by thousands of consumers, leading exchanges and enterprises, government agencies—including the IRS— respected accounting firms, and others to solve complex accounting problems at scale and ensure compliance with the latest tax laws. TaxBit investors include Haun Ventures, IVP, Insight Partners, Paradigm, Tiger Global, PayPal Ventures, Winklevoss Capital, Coinbase Ventures, and other leading crypto investors. Our team is located in Salt Lake City, San Francisco, Seattle and Washington, D.C. If you’re searching for a company that’s dedicated to your growth, recognizes your unique contribution, and provides a fun, flexible, and inclusive work environment, then TaxBit is the place for you. We’re looking for team members who are ready to join a hypergrowth company and excited to work at the forefront of an entirely new industry.

Job Summary

Key Responsibilities

📍You are the voice of the product and own the GTM strategy end-to-end for an Enterprise SaaS product 📍You are the subject matter expert. You drive teardowns of competitors, Illustrate TaxBit's positioning in the current market, develop user personas in partnership with Sales 📍Develop robust user personas leveraging our SME, Sales, and Partnership teams 📍Serve as voice of product on outbound activities (sales calls, webinars, marketing engagements) 📍Embed with core engineering and product teams to maintain the pulse of product development 📍Collaborate with Product, Growth Marketing, Engineering, and Operations teams to build a world-class, lead-to-cash process 📍Build marketing campaigns, including internal and external content, to drive awareness and adoption from global commercial customers 📍Collaborate with product to deliver internal roadmap updates & external release notes 📍Work with agencies and vendors to create and execute a comprehensive marketing strategy that optimizes the customer journey and funnel conversion for commercial customers

Required Qualifications

📍Tenacious self-starter with a passion for develop branding and own product messaging for the market 📍Able to multi-task and execute efficiently in a fast-moving environment i.e., you love to roll up your sleeves and GSD 📍Embrace autonomy in defining the product strategy and GTM plan to exceed pipeline and revenue goals 📍Take ownership of your product, generate internal support for strategy and budget approval, think critically, and work collaboratively across all teams and areas of the business 📍Ability to assess business problems, collect data from key stakeholders, and formulate the numbers into a comprehensive strategy that breaks down barriers and drives resolution 📍6+ years of relevant product marketing experience—ideally in a commercial SaaS environment

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