What You’ll Do

📍Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue. 📍Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to global enterprises, financial institutions, and Web3 companies. 📍Shape the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation. 📍Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases. 📍Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market. 📍Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact. 📍Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements. 📍Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continual market impact.

What You’ll Bring

📍7+ years of Product Marketing experience with a focus on fintech, SaaS, cybersecurity, or blockchain industries. 📍Industry Storytelling: Exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem. 📍Leadership: Experience building and leading teams, with a strong hands-on approach and willingness to roll up your sleeves. 📍Market Expertise: Understanding of blockchain solutions, digital asset custody, treasury management, tokenization, and the evolving buyer ecosystem. 📍Strategic & Tactical Agility: Entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution. 📍Cross-Functional Influence: Proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.

If this role isn’t the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.