Responsibilities

📍Partner with sales leadership and cross-functional teams to craft and deliver clear, concise messaging to the enterprise market 📍Create compelling sales and marketing content, including decks, one-pagers, sales scripts, webinars, video content, and supporting channel and sales enablement 📍Understand the competitive landscape and differentiate Keyfactors offerings, including battle cards, playbooks, and web content 📍Manage the launch of new features and product updates, including release communications, content creation (such as videos), and all product marketing materials including case studies. 📍Develop and execute comprehensive product marketing strategies that align with business objectives, leveraging a data-oriented and customer-focused mindset 📍Maintain foundational buyer personas and ideal customer profiles (ICP)

##Skills and Qualifications 📍At least 5 years of experience in product marketing 📍Experience in B2B SaaS marketing (enterprise-level, ideally cybersecurity) 📍Ability to take initiative and solve problems with minimum supervision 📍Ability to build strong interpersonal relationships cross-functionally 📍Strong storytelling skills to translate products and features into stories our target audience can resonate with 📍Excellent communication skills, including the ability to effectively convey stories and information to a wide array of internal and external audiences 📍Ability to juggle multiple priorities in a fast-paced environment Technical writing experience is an asset