WHAT YOU WILL DO

📍Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target markets 📍Take ownership of all Consumer products, GTM/launch strategies, briefs, etc. 📍Align Product and Marketing team goals, processes, and overall communications across other business units 📍Design delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoption 📍Collaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaigns 📍Optimize channel growth and user acquisition strategies 📍Manage social media and content marketing synergies across Core’s product suite, Explorers, Bridge UI/SDKs and Avalanche 📍Assist with daily marketing tasks and operations with data science 📍Strategize marketing campaigns across X (previously Twitter), Google, Apple, etc. 📍Develop campaigns and event programming that prime marketing funnels and maximize user acquisition 📍Act as the "voice of the customer" when collaborating with Product, Engineering, and Leadership 📍Work with channel owners to define, manage, and activate campaigns 📍Measure the effectiveness of Product Marketing launches and campaigns 📍Ensure successful delivery of projects in collaboration with key stakeholders (internal and external)

WHAT YOU WILL BRING

📍Bachelor’s degree or higher 📍5+ years of technical Product Marketing Management 📍High urgency and sense of ownership 📍Managed and delivered 1 or more end-to-end product launches 📍Prior experience in the blockchain / Web3 industry 📍Strong messaging, positioning, and market segmentation skills for complex technologies 📍ICP analysis, competitive analysis strategies, and case studies 📍Adept at working closely with PMs and managing a product roadmap 📍Prior experience in startups, enterprise software, or consumer-facing software products 📍Notion, Google Suite, or other collaboration tools 📍Social Media experience, especially Discord & X (previously Twitter) 📍Experience collaborating with marketing, data science, and business teams