What you'll do

📍Marketing Strategy & Execution: 📍Analyze business trends, customer behavior, and operational data to generate insights that drive strategic decisions at Coins. 📍Collaborate with the vendor to optimize platform usage and ensure alignment with business objectives. 📍Partner closely with the Product team to enhance processes, improve user experience, and support overall business operations through cross-functional collaboration. 📍Create and implement effective marketing strategies to drive user acquisition, engagement, and retention in the crypto/Web3 spaces. 📍Define customer segmentation and personalization strategies to drive targeted campaigns and customer conversion. 📍Build and implement omnichannel campaigns aligned with business objectives. 📍Conduct market analysis to identify trends, user needs, and competitive landscape, adapting strategies accordingly. 📍Build and manage the marketing technology stack (CRM, analytics, attribution tools, etc.). 📍Integrate marketing systems with product and data platforms to optimize user engagement. 📍Automate and personalize customer journeys through data-driven campaigns. 📍Plan and execute paid advertising campaigns (Google, Facebook, TikTok, programmatic, etc.). 📍Optimize performance marketing metrics including CAC, CTR, and ROAS. 📍Collaborate with design/content teams to produce high-performing creatives. 📍Team & Cross-functional Leadership 📍Manage and mentor a team of digital marketers, planners, and content creators. 📍Collaborate with creative, content, and media teams to deliver integrated campaigns. 📍Partner with product, tech, sales, and business units to support launches and growth targets. 📍Perform other MarTech-related and Digital Marketing duties as required.

Requirements

📍Must hold a bachelor’s degree in Marketing, Business, Communications, or a related field. A master’s degree is an advantage. 📍Minimum 5-7 years of progressive marketing experience, with at least 2 years in a senior or leadership capacity. 📍A strong understanding of blockchain technology and the crypto ecosystem is a plus. 📍Proven expertise in digital marketing, paid media, and channel strategy. 📍Excellent communication and interpersonal skills. 📍Strong leadership experience managing cross-functional teams and external agencies. 📍Ability to work independently and collaboratively in a fast-paced environment.

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.