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Senior Director Content StrategistSenior Director Content Strategist
at Circle
3 months ago | 272 views | 4 applications

Senior Director Content StrategistSenior Director Content Strategist

Per year
$225,000 To $275,000

About the company

Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is also the principal operator of USD Coin (USDC), which has become the fastest growing, regulated and fully reserved dollar digital currency. USDC now stands at more than 45 billion and has supported about $1.4 trillion in transactions over the past year.

Job Summary

What you'll work on:

📍Shaping our website storytelling approach that guides the user journey as well as page-level narrative structure. This includes new projects, website optimization, page content and design. Leading content discovery and planning for ongoing comprehensive site redesign, ensuring the right activities are prioritized to uncover users’ content needs 📍Writing UX copy for functional web elements, such as navigation menus and customer engagement flows 📍Collaborating with design and engineering to define page content hierarchy, narrative user journeys, etc. 📍You will be responsible for managing one IC Content Strategist to start, supporting and growing their capabilities through feedback and guidance as well as leading and scaling the Content Strategy discipline’s impact within the Marketing organization and beyond 📍Partnering with our internationalization team to ensure product experiences as expressed on Circle’s website and in our marketing campaigns and collateral are of the highest quality in every language and appropriate for every region’s audience. 📍Developing content guidelines that enable writers, product marketers, and other internal partners to create clear, compelling, on-brand web content across a variety of page types 📍Owning and evolving global taxonomy documentation as well as informing content tagging systems to support content, search, and SEO efforts 📍Delivering writing solutions for all website content, UX Copy including Navigation, support for short-form copy, organic social media, events, demandgen campaign, support for long form copy, product launches and email newsletters. 📍Contributing to the content strategy for the company’s intranet in consultation with stakeholders including Marketing and IT partners.

What you’ll bring to Circle:

📍12+ years content strategy experience (including brand marketing and creative/media agency management) both in external agencies and internal COEs 📍5+ years of experience in positions of marketing leadership with proven track record 📍Bachelor's degree or equivalent practical experience, Master’s Degree bonus 📍Executive presence with an ability to influence and drive requirements across a diverse set of stakeholders. 📍Critical thinker with excellent written and verbal communication skills. Must be capable of writing and creating content that tells a compelling Circle story to customers and prospects. 📍You thrive in unstructured environments and bring order to chaos. 📍You are a believer in, and have a voracious appetite to keep learning about, the potential for technologies like cryptography and blockchain to revolutionize how money moves 📍Experience/familiarity with Slack, Coda, Asana, Apple MacOS and GSuite.

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