What You’ll Be Doing

📍Work on the strategy, planning, and execution of SEO initiatives for our company's global websites and incorporating technical and content requirements. 📍Develop and implement a data-driven SEO content strategy aligned with business goals, including planning content calendars, optimizing existing content, and ensuring alignment with brand voice, audience intent, and search trends. 📍Write SEO-optimized articles and optimize existing content, including updating keywords, meta tags, headers, and other on-page elements. Ensure all content adheres to SEO best practices, including proper keyword usage, internal linking, and readability. 📍Recruit, onboard, and oversee freelance writers and editors by assigning content briefs, setting deadlines, providing feedback, and ensuring all content meets quality, SEO, and brand guidelines before publication. 📍Track, analyse, research, and optimize keywords and rankings to drive non-brand traffic growth through SEO/ASO, as well as to conduct market and competitor analysis. 📍Conduct thorough keyword research to identify relevant and high-traffic keywords. Use SEO tools to discover keyword opportunities and trends. 📍Collaborate with product managers, designers, developers, and other stakeholders to create visually appealing and user-friendly content. 📍Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale. 📍Monitor and analyze the performance of SEO using analytics tools (e.g., Google Search Console, ahrefs, similarweb).

What We Look For In You

📍Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team. 📍Experience in content growth, able to manage and handle keyword planning, SEO and metadata writing. 📍Excellent writing, editing, and proofreading skills for SEO optimised content. 📍Deep knowledge and experience in all aspects of SEO, including on-page optimization, link building, content and metadata optimization. 📍Proven ability to manage freelancers and oversee content production. 📍Advanced experience in analytics/intelligence tools such as Google Search Console, GA4, Ahrefs. 📍Excellent communication and interpersonal skills with the ability to build relationships with global teams. 📍Proficient in data analysis and performance metrics, and able to communicate results using data. 📍Ability to handle pressure and work in a fast-paced work environment and in a dynamic industry. 📍Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing).

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