About the company
BitMEX is the world’s leading cryptocurrency derivatives trading platform, which has pioneered cryptocurrency trading through relentless commitment to change, and continues to set benchmarks for innovation, liquidity, and security today. As the world's most advanced peer-to-peer crypto-products trading platform and API, BitMEX gives knowledge, confidence, and precision to hundreds of thousands of traders, transacting billions of USD a day. Join us, as we build a thriving cryptocurrency ecosystem through strategic investments in emerging cryptocurrency technology, and create the future of digital financial services.
Job Summary
Key Responsibilities
📍Develop and execute a comprehensive CRM and engagement strategy that drives customer engagement and loyalty, while also increasing revenue and customer lifetime value. 📍Design and implement gamified CRM and engagement channels that encourage customer participation and loyalty. 📍Analyze data to identify opportunities and trends that can be used to optimize customer journeys, and drive growth. 📍Manage resources and collaborate with internal teams, including product and customer support teams, to ensure customer needs are being met. 📍Conduct A/B tests and experiments to optimize the customer experience and increase ROI. 📍Stay up-to-date with industry trends and best practices in CRM and engagement marketing.
Qualifications
📍5+ years of experience in CRM marketing with a strong track record of delivering successful results. Proven experience in setting up and running gamified and engaging user journeys. 📍Entrepreneurial mindset with a hands-on, results-driven approach. 📍Experience working in gaming or (crypto-) trading is highly advantageous. 📍Strong analytical and problem-solving skills, with experience analyzing data and identifying actionable insights. 📍Native or near-native English writing skills. 📍Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and manage stakeholders. 📍Bachelor's or Master's degree in Marketing, Psychology, Business Administration or related field.
