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Product Marketing Manager
at WOO
4 months ago | 395 views | 9 applications

Product Marketing Manager


About the company

WOO democratizes access to top-tier liquidity and exceptional trading execution while keeping costs competitive. We take pride in our two platforms WOO X, a pioneering crypto exchange dedicated to transparency and trustworthiness, and WOOFi, a top 15 DEX by 24-hour volume. Our native token, $WOO offers token holders a unique position to participate, engage, and maximize the benefits of both the DeFi and CeFi ecosystem. Our team of highly-selected 170 employees works from 12 cities across eight countries in Europe and Asia 🚀

Job Summary

Working with product teams to design and execute the go-to-market strategy across multiple WOO X products.

📍Refining the goals, audience, positioning and messaging of product launches, and driving execution of growth operations initiatives to achieve business outcomes. 📍Collaborating across branding, marketing, product, and ecosystem/community teams to deliver on business goals and priorities. 📍Measuring effectiveness, proposing improvements, and reiterating the approach of product marketing campaigns using core analytical concepts like CAC, CRC, LTV and incrementality. 📍Launching insights-driven marketing campaigns that drive key business metrics, user behaviours, and product objectives across audiences and channels. [Bonus] Creating performance marketing strategy and execution plan for social platforms and affiliate marketing sites. Able to monitor, measure effectiveness and optimise across creatives, audiences, channels, and geographies to maximize ROAS

Why work with us:

📍Join us in realising our vision in advancing decentralisation, and leading innovation in CeFi and DeFi. Enjoy work flexibility, a supportive team, and an environment that nurtures your ideas. Plus, expect a performance-based annual bonus for all contributors at WOO 💪

About you:

📍Strong interest and experience in cryptocurrency space and community. 📍Good track record of spearheading launches and marketing campaigns that drove significant business results. 📍Good collaborative skills and ability to influence cross-functional teams to meet common goals and objectives. 📍Good business acumen and extensive experience with core analytical concepts like LTV and incrementality. 📍Strong ability to synthesize insights and leverage to influence key decisions. 📍Always thinking creatively about different approaches to problems, and excel at both the strategic and operational levels. 📍Strong written and verbal communication skills. 📍This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders. 📍A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit.

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