About the company
Injective Labs is trailblazing a new dawn for Web3 enabled finance. We are the core contributors to Injective, one of the fastest growing blockchains in the industry. Injective provides an interoperable smart contracts platform that is optimized for building decentralized finance applications. Interoperability is at the core of Injective, which is natively integrated with chains such as Ethereum, Cosmos and Solana. Developers can rapidly launch premier financial applications suited for mass adoption using Injectiveās infrastructure and specialized DeFi primitives such as the worldās first fully on-chain order book.Our team has decades of experience spearheading the largest financial institutions and tech organizations. Injective is incubated by Binance and is backed by leading firms such as Jump Crypto, Pantera and Mark Cuban.
Job Summary
Key Responsibilities:
šDevelop and execute marketing strategies for our products, making them appeal to technical experts and general audiences. šWork closely with the Product team to understand and identify the value preposition of the product. šConduct market research to position our products effectively, working closely with Product, and Business Development teams. šDefine clear positioning, create compelling storytelling, and lead the product launches. šDevelop and oversee Go-to-Market campaign plans. šTranslate technical concepts into engaging content across marketing surfaces. šAnalyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning. šEngage with developers and crypto communities to build awareness and drive product adoption. šStay up-to-date with industry trends, best practices, and emerging technologies.
Requirements:
š1-3 years of experience in Product Marketing šExperience in the crypto space with a deep understanding of crypto culture, trends, and user behavior. šExperience launching, positioning, and scaling products from 0 to 1 and beyond. šBachelorās degree in Marketing, Communications, or a related field is preferred. šExperience in creating and executing GTM strategies. šCreative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features. šAbility to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies. šAbility to translate technical concepts to technical and non-technical audiences. šAbility to work collaboratively with cross-functional teams in a fast-paced environment.
If this role isnāt the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.
