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Robinhood
Product Marketing Manager Crypto
3 months ago | 337 views | 5 applications

Product Marketing Manager Crypto

Full-time
Menlo Park
Per year
$136,000 To $166,000

About the company

Robinhood was founded on a simple idea: that our financial markets should be accessible to all. With customers at the heart of our decisions, Robinhood is lowering barriers and providing greater access to financial information. Together, we are building products and services that help create a financial system everyone can participate in.

Job Summary

What you’ll do

📍Help build and execute the marketing strategies for Robinhood Crypto 📍Execute on go-to-market strategy Robinhood Crypto in the US, EU, and the Robinhood Wallet. 📍Partner with performance, lifecycle, creative, social, communication and our marketing agency to define and implement strategic growth initiatives 📍Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand in various markets 📍Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience 📍Track and analyze the impact of the work with our target customers in partnership with product, benchmarking, legal, compliance, and policy teams 📍Be a strong customer champion, creative marketer, and problem solver

What you bring

📍Background in a consumer-facing product marketing role in tech (preferably in crypto/web3) 📍Ability to autonomously develop break-through marketing strategies 📍Capacity to break down complex concepts so that they’re simple, clear, and human 📍Strong relationship-building capabilities and ability to work cross-functionally 📍Data-driven approach to your work and decision-making 📍Qualitative analytical ability and familiarity with A/B testing 📍Thrives in a fast-paced environment with a bias towards action 📍Experience working in crypto/web3 industry preferred

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