Job description

📍Own product positioning, messaging, and narrative for DeFi products and launches 📍Translate complex onchain mechanics into clear user-facing value propositions 📍Drive ecosystem awareness and adoption through targeted campaigns and community engagement 📍Execute growth initiatives across community, ecosystem, and distribution channels to drive sustainable user adoption 📍Design and manage onchain growth experiments focused on measurable product usage, engagement, and retention 📍Craft and execute multi-channel campaigns across organic content, paid efforts, and growth loops 📍Lead go-to-market plans for new protocol launches, features, and network expansions 📍Track marketing performance, optimize campaigns, and report on key metrics

Background and experience

📍6+ years of experience in marketing, with at least 3+ years in a DeFi protocol or onchain product 📍Proven track record of bringing DeFi products to market and driving user acquisition and retention 📍Strong experience across B2C growth and B2B partnership development 📍Ability to lead end-to-end strategy and execution of full-funnel demand generation campaigns 📍Data-driven mindset with experience defining KPIs, tracking performance, and iterating based on results 📍Hands-on experience with pipeline attribution, campaign performance metrics, and MarTech infrastructure 📍Entrepreneurial mindset with comfort operating in fast-paced, high-growth environments

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