About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you’ll do
📍Monitor and analyze performance marketing campaigns across channels (e.g., paid search, social, display, etc.) 📍Develop and execute a comprehensive analytics roadmap aligned with business objectives and marketing goals 📍Set up and manage tracking systems using tools like Google Analytics, Google Tag Manager, and ad platform pixels 📍Provide regular reporting with actionable insights to optimize ROI and campaign performance 📍Collaborate with marketing and media teams to define KPIs, conversion goals, and attribution models 📍Create dashboards and visualizations to communicate campaign performance and trends effectively 📍Identify opportunities for A/B testing and data-driven optimizations to improve marketing outcomes 📍Ensure accurate data tracking and reporting through rigorous attention to detail
What we expect from you
📍Bachelor’s Degree in Marketing, or a related field 📍3–5 years of experience in marketing analytics or a related role. 📍Strong understanding of digital marketing channels, metrics, and attribution 📍Proficient in analytics tools such as Google Analytics (including GA4), Google Data Studio (Looker Studio), and Excel/Google Sheets 📍Hands-on experience with ad platforms like Google Ads, Meta Ads (Facebook), LinkedIn Ads, etc., including UTM parameter implementation and analysis 📍Comfortable working with large datasets and translating complex data into clear, actionable insights 📍High level of attention to detail, analytical thinking, and problem-solving skills 📍Experience supporting campaign strategy and performance optimization preferred
The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.
