Create New Account
Sign up to continue searching for suitable jobs in Web 3.0

OR
Terms of Use
Already have an account?

Log In to Your Account
Log in to continue searching for suitable jobs in Web 3.0

OR
Don’t have an account?
Wirex
Performance Marketing Manager
at Wirex
7 months ago | 714 views | 2 applications

Performance Marketing Manager

Full-time
London

About the company

We’re Wirex and we’re not like anyone else. Why? Because we always do things our way, before anyone else does them – like creating the first ever debit card that lets you pay with crypto, making it easier for ordinary people to access DeFi-powered savings and setting up the world’s first cryptocurrency rewards scheme. Our vision is a world in which everyone can enjoy the benefits of digital currency – everything from the power to send money around the world near-instantly without breaking the bank to buying, storing and exchanging 40+ top tokens on a secure, easy-to-use platform at some of the best rates in the industry.

Job Summary

RESPONSIBILITES OF THE ROLE

📍Develop and Execute Performance Marketing Strategies:
📍Create and implement comprehensive B2C performance marketing strategies to drive customer acquisition, conversion, and retention. 📍Utilise a data-driven approach to optimize campaigns across various channels, including but not limited to paid search, paid social, programmatic display advertising. 📍Campaign Management: 📍Oversee end-to-end campaign management, from ideation and planning to execution, monitoring, and reporting. 📍Optimise campaign performance through continuous testing and analysis, adjusting strategies based on key performance indicators (KPIs). 📍Budget Management: 📍Manage and allocate marketing budgets effectively, ensuring maximum ROI. Provide regular budget updates and performance reports to key stakeholders. 📍Analytics and Reporting: 📍Utilise analytics tools to track, analyze, and report on campaign performance. 📍Provide actionable insights and recommendations to improve overall marketing effectiveness. 📍Cross-functional Collaboration: 📍Collaborate with cross-functional teams, including product delivery and design, to ensure alignment of marketing strategies with overall business objectives. 📍Work closely with the creative team to develop compelling and effective ad creatives. 📍Stay Informed on Industry Trends: 📍Stay abreast of industry trends, competitive landscape, and emerging technologies to drive innovation in performance marketing strategies.

EXPERIENCE REQUIRED

📍Bachelor’s degree in Marketing, Business, or a related field professional certification. 📍Proven experience in B2C performance marketing, with a focus on customer acquisition and revenue growth. 📍Experience in the payments, crypto or FinTech industry would be highly advantageous.
📍Proven track record of growing revenue efficiently through the optimisation of paid search, paid social, and display campaigns. 📍Experience with the following marketing channels: Google/UAC, YouTube, Apple Search Ads, Display/Programmatic, DSPs, Facebook/Instagram, Reddit. 📍In-depth knowledge of digital marketing channels, analytics tools, and marketing technologies (PowerBi, Looker, Tableau, Google Analytics). 📍Strong analytical skills and the ability to interpret data to make informed decisions. 📍Excellent project management and organisational skills. 📍Demonstrated success in managing marketing budgets and achieving ROI targets. 📍Creative thinking and problem-solving abilities. 📍Strong communication and interpersonal skills. 📍Have a deep understanding of online marketing & ecommerce.  📍Understanding of market research and data analysis methods.  📍Creative with analytical capabilities.  📍Outstanding communication and interpersonal abilities. 

Salaries for similar jobs:

Similar jobs

3 days ago | 61 views | Be the first one to apply
$36,000 To $65,000 per year
3 days ago | 58 views | Be the first one to apply
Full-time
Istanbul
5 days ago | 92 views | 3 applications
Full-time
Remote, United States
$45,000 To $75,000 per year
5 days ago | 66 views | Be the first one to apply
Full-time
San Francisco
$73,000 To $150,000 per year
5 days ago | 70 views | Be the first one to apply
Full-time
Germany