About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šCreate high-quality motion graphics, video templates and video content for websites, social media, campaigns, events, digital, and OOH advertising in both English and Chinese. šInterpret creative briefs to produce engaging 2D and AI-driven motion designs for global and localized projects, with a focus on Chinese market adaptations. šManage the rollout of video assets across formats and localizations for large-scale campaigns, ensuring timely delivery. šAdapt and localize video content for different markets and platforms, especially Chinese-speaking audiences. šCollaborate closely with designers, marketers, and external vendors to develop world-class video content. šApply best practices in motion design and AI video production, staying updated on new tools, trends, and industry innovations. šLead the creation and optimization of motion templates and > šSupport and mentor team members on motion graphics and video production processes. šEnhance workflows and production processes for efficient delivery of English and Chinese video paid ads. šMaintain strong relationships with internal teams and third-party suppliers to ensure smooth project execution. šContinuously monitor competitor content, crypto trends, and blockchain news to keep Binanceās video content fresh and relevant.
Requirements:
šMinimum 4 yearsā experience as a Motion Designer in a global company or creative agency, ideally with high-volume, fast-paced production. šProven expertise in motion graphics, video paid ads production, and branded storytelling. šStrong skills in Adobe Creative Suite (After Effects, Premiere Pro, Animate), Cinema 4D, Final Cut Pro; AI motion design experience is a plus. šBilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. šExcellent creative problem-solving skills and a keen eye for detail in motion design. šAbility to deliver high-quality work under tight deadlines. šExperience managing external agencies and freelancers.
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