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Easygo Gaming
Marketing Specialist
5 months ago | 427 views | 4 applications

Marketing Specialist

Full-time
Melbourne
Per year
$90,000 To $100,000

About the company

Easygo is the Australian powerhouse behind some of the world’s fastest growing online brands including Kick and Stake At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Job Summary

What you will do:

📍Build and manage all English based customer journeys and content to enhance the user experience and stages of the player lifecycle. 📍Managing customer segmentation, targeting, and personalised efforts for effective communication. 📍Be responsible for researching and sourcing relevant content to communicate to our player base. 📍Collaborating with CRM Supervisor, colleagues and stakeholders to design and deliver outstanding customer journeys to enhance the user experience and stages of the player lifecycle. 📍Managing the day-to-day execution, testing, optimisation and reporting of best practice marketing campaigns across channels such as Email, SMS, Webpage Pop Up (3T mindset: Test, Track & Tweak). 📍Developing and implementing A/B testing to optimise campaign effectiveness. 📍Supporting and mentoring your more junior marketing colleagues! 📍Salary for this position is dependent on experience with a range from $90K - $100K + Super + Bonus

What you will bring:

📍2+ years in previous working experience in Marketing, with a focus on creating customer journeys and marketing strategies 📍A customer-centric mindset with a passion for enhancing customer experience vProficiency in marketing automation tools, CRM systems, and analytics platforms 📍Bachelors degree in Marketing/Communications or similar 📍Excellent communication skills, both written and verbal 📍Essential to have sports & gambling knowledge

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