About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šProgram & project management for Global Growth go-to-market initiatives & campaigns for sub functions; organic, performance, affiliate, lifecycle šExecution planning & production - including entry and management of executions & marketing activities in Airtable šProject manage web projects, experiments, SEO & ASO in partnership with Organic lead šProject manage Marketing wide weekly and monthly reports šCollaborate and manage relationships with media & affiliate vendors šCollaborate and manage internal relationships with brand design & copywriting - submitting design briefs and managing stakeholders for feedback/approval šTraffick assets for approvals with compliance, legal & other required stakeholders for all campaigns & executions šPartner with localization and translation agencies/internal partners as needed šMeasurement set up and tracking with growth, analytics & data partners šNDA, contract, invoice & expense management for sub functions šDrive and track functional progress against milestones (OKRs & Strategic Planning checkpoints) šOngoing process optimization
Skills You Should HODL
š7+ years of previous experience in operations, planning and strategy in product marketing and or digital marketing šExperience working at a premium brand, matrixed organization and/or creative agency šConcise speaker, storyteller, and writer: ability to slice, dice, and distill a narrative from a complex data set into an executive summary šExperience building & leading sophisticated, matrixed teams that are distributed globally šExperience managing go-to-marketing campaign and executions across digital channels



