About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you’ll do
📍Marketing Strategy & Execution: Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay). 📍Merchant Partnership & Co-Marketing: Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns (e.g., cashback promotions, exclusive discounts) to enhance our payment utility and network effect. 📍Data-Driven Insights: Leverage consumer insights, market data, and competitive intelligence (focusing on GCash and Maya) to tailor global best practices to the unique nuances of the Filipino market. 📍Campaign Management: Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis. 📍Cross-Functional Leadership: Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.
Must-Have:
📍 2+ years of experience in marketing, partnership; growth roles within a leading Southeast Asian e-wallet or payment company is preferred (e.g., GCash, Maya, GoPay, OVO, Touch 'n Go). 📍Must-Have: Proven track record of developing successful marketing strategies and executing co-marketing campaigns with merchants and partners. 📍Deep understanding of the Philippine digital payments landscape, user behavior, and competitive dynamics. 📍Strong analytical skills with the ability to translate data into actionable insights and marketing strategies. 📍Excellent communication, negotiation, and relationship-building skills. 📍Bachelor's degree in Marketing, Business, or a related field.
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