Responsibilities

📍Content Creation & Storytelling: Craft compelling, audience-focused content that strengthens the Flipster brand and fosters a thriving community of users. Your storytelling will connect with our audience and drive engagement. 📍Brand Alignment: Work closely with cross-functional teams to ensure all marketing efforts are in sync with Flipster’s overarching brand strategy, vision, and messaging, ensuring consistency across all touchpoints. 📍Performance Optimization: Monitor key performance metrics across social media, email, and brand awareness campaigns. Use data-driven insights to refine strategies, optimize performance, and align efforts with Flipster's growth goals. 📍Marketing Events & Community Engagement: Support and help plan both online and offline marketing events designed to engage the community, deepen their connection with Flipster, and enhance brand loyalty. 📍Campaign Reporting: Measure and track the effectiveness of all marketing campaigns. Regularly report on results and provide actionable insights for optimizing future efforts. 📍Compliance & Risk Management: Ensure all marketing activities comply with relevant laws and regulations to minimize risks and protect Flipster's reputation.

Qualifications

📍3+ years of experience in marketing, with a focus on the cryptocurrency or fintech industries, ideally in the trading space. 📍Strong understanding of financial markets, particularly in crypto, with the ability to apply this knowledge to marketing strategies. 📍Strong understanding of digital marketing metrics and KPIs, with the ability to analyze data and adjust strategies for optimization. 📍Creative thinker with the ability to craft compelling brand stories and develop engaging content that resonates with the target audience. 📍Native Mandarin speaker, fluent in English, with the ability to create content in both Traditional and Simplified Chinese. Cantonese language skills (both written and spoken) are a plus.