The opportunity

📍Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes, and other actions that improve client quality and loyalty. 📍Help shape the formation of the lifecycle strategy for Onchain and Ink Foundation products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company. 📍Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem. 📍Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend. 📍Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle. 📍Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value. 📍Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers. 📍Additional duties and responsibilities as assigned.

Skills you should HODL

📍5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution. 📍Extensive experience building and executing complex CRM campaigns with multiple stakeholders. 📍Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools. 📍A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus. 📍Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query. 📍In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do. 📍Strong copywriting skills to support the building of individual campaigns. 📍Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel). 📍Crypto/fintech experience.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.