About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you'll do
📍Design and execute the Coins.ph marketing and growth strategy for the Philippine region and the other countries based on business plan 📍Plan opportunities and the main point of strategic decision on PH's marketing activities 📍Create a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders 📍Build and manage all social media channels to improve Coins.ph branding 📍Delivering digital content in the form of video interviews, podcasts, and webinars 📍Delivering the offline events to work closely with partnerships teams, and represent Coins.ph at industry events and in business development activities 📍Prepare for and present at industry events such as conferences, panels and webinars 📍Effectively lead and communicate with the marketing team and cross-departments to ensure product quality and Coins.ph reputation 📍Perform market analysis and business data analysis to determine the best practice to ensure Coins.ph is continually growing in PH market 📍Review the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan 📍Contribute to Coins.ph’s position as a marketing leader in PH and global digital exchange industry based on business needs 📍Ensure compliance with all relevant legislation and regulations to minimize risk and enhance Coins.ph's reputation
What we expect from you
📍Bachelor's Degree in Marketing or Communications, or any other related field 📍Minimum 6 years of relevant acquisition marketing experience and 3 years of leading a team 📍Proven marketing management experience with strong ownership and business intelligence 📍Experience launching marketing initiatives 📍Experience building social medical platforms such as Twitter Space 📍Experience strategy planning to design and confirm the marketing plan based on business requirements 📍Strong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures 📍Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible 📍Execution oriented mindset - with the humility, drive, and scrappiness to get it done 📍Strong communication skills to work closely with BD, Partnerships, 📍Product and CS teams to solve the problems
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.
