About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you'll do
šDesign and execute the Coins.ph marketing and growth strategy for the Philippine region and the other countries based on business plan šPlan opportunities and the main point of strategic decision on PH's marketing activities šCreate a professional and smooth experience for our users and deliver high quality production for dissemination to stakeholders šBuild and manage all social media channels to improve Coins.ph branding šDelivering digital content in the form of video interviews, podcasts, and webinars šDelivering the offline events to work closely with partnerships teams, and represent Coins.ph at industry events and in business development activities šPrepare for and present at industry events such as conferences, panels and webinars šEffectively lead and communicate with the marketing team and cross-departments to ensure product quality and Coins.ph reputation šPerform market analysis and business data analysis to determine the best practice to ensure Coins.ph is continually growing in PH market šReview the marketplace weekly and complete the competitor marketing analysis in the weekly management meeting and work on the action plan šContribute to Coins.phās position as a marketing leader in PH and global digital exchange industry based on business needs šEnsure compliance with all relevant legislation and regulations to minimize risk and enhance Coins.ph's reputation
What we expect from you
šBachelor's Degree in Marketing or Communications, or any other related field šMinimum 6 years of relevant acquisition marketing experience and 3 years of leading a team šProven marketing management experience with strong ownership and business intelligence šExperience launching marketing initiatives šExperience building social medical platforms such as Twitter Space šExperience strategy planning to design and confirm the marketing plan based on business requirements šStrong understanding of cryptocurrency related terminologies and trends and have a liking for crypto cultures šBe able to work flexible and stretched hours to interact with the crypto community as frequently as possible šExecution oriented mindset - with the humility, drive, and scrappiness to get it done šStrong communication skills to work closely with BD, Partnerships, šProduct and CS teams to solve the problems
The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles ā donāt miss your chance to be part of it.
