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Manager, Social Media Marketing, GC Brand Digital
at Nike
12 months ago | 1361 views | 1 applications

Manager, Social Media Marketing, GC Brand Digital


About the company

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game. NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Job Summary

Core responsibilities

Strategy & function expertise

📍Participate in seasonal marketing planning and process. Work with team on providing function inputs & developing function for the season he/she is in charge of 📍Support your team to constantly maintain, revisit & upgrade the vision, strategy and playbook for GC Nike social marketing, focusing on key GC social platforms 📍Work with social team to develop, set and deploy social strategy & playbook for GC marketing campaigns and stories, including, but not limited to seasonal must win brand campaigns, foundational support stories and 365 product marketing, based on great understanding of brief from respective brand management teams 📍Smartly setup and accomplish long-term function and short-term campaign KPIs 📍Lead the function pitch back from planning to execution - including platform consumer insight/strategy, concrete ideation & tactics, budget planning and management

Platform innovation & Insights

📍Develop a deep understanding and knowledge of GC social platform insights and trends 📍Cultivate and share platform insights, trends and case studies across overall GC marketing organization 📍Establish professional networks from external industrial experts to foresee future platform development directions


📍Strong initiative and curiosity to cultivate innovation, and explore new ways of working 📍Excellence in strategic thinking, with actionable executional experiences 📍Leads by example, with the ability to instill trust, confidence, and teamwork in the team

Key Working Partners

📍Brand narrative, Athletes marketing, Purpose & Experiences (BAPE) team Jordan Brand team & Gender brand managements (Men, Women, Kids) Consumer Direct Marketing team (Digital, Store, Member marketing & 365 experiences) Key marketing functions (Brand Creative, Integrated Media, etc.) Respective agency teams



📍Bachelor's degree or above in marketing or a business-related discipline Minimum 6-8 years brand marketing related experience Strong verbal and literal communication skill and willingness Have the initiative and creativity to provide solution Deep knowledge of the local market, industry, especially local social platforms mechanism and trends 📍Fluent written and spoken English


📍Experience working in/for sports industry or digital/social platforms Experience on agency or vendor management Experience working in matrixed, complex organization 📍Experience delivering English/Chinese presentations to large audiences.

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