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Institutional Marketing Manager
at Uphold
3 months ago | 345 views | Be the first one to apply

Institutional Marketing Manager

Per year
$70,000 To $75,000

About the company

Uphold is an easy-to-use investments and payments app. Specialising in digital assets, we serve more than 10 million customers in 150 countries. We open around 3,000 accounts a day and provide consumers with a more versatile and cost-effective home for their daily financial lives. For businesses, we provide regulated infrastructure to connect crypto with fiat currencies. Today, we support over 200 digital assets, 28 national currencies and four precious metals. Our unique trading experience allows customers to trade directly between any supported asset or currency in one step - physical gold to Bitcoin, for example - saving both time and money.

Job Summary

Roles & Responsibilities

📍Webinars for Customers & Prospects event setup in webinar platform 📍coordinate & execute webinar event promotional efforts 📍run the live event 📍post-event duties: share event recording with participants and registrants, report out engagement metrics 📍optimize for future success 📍Paid Social Media Prospecting Campaigns: Own the planning and execution of paid social media campaigns designed to drive institutional investor leads to webinar events and other sales-based initiatives. 📍Content strategy & competitive analysis: Evaluate the social and content landscape of institutional digital assets brands to formulate additional content offerings beyond webinar content and consistency in producing a content calendar. 📍Rich media content development & production: 📍Ability to take larger pieces of rich media content and edit to sound bytes for use in other marketing materials .
📍Cross-functional collaboration: Ability to communicate effectively with global heads of sales, heads of research and marketing team.

Qualifications & Preferred Skills

📍Bachelor’s degree in a marketing, communications or related field 📍3 years minimum experience in a financial services or FinTech marketing role, preferably with exposure to institutional investors. 📍Experience with blockchain and cryptocurrency 📍Experience with webinar and other customer engagement marketing platforms and omnichannel content marketing. 📍Exposure to marketing as a support for sales enablement 📍Must be able to maintain deadlines and communicate with multiple teams/stakeholders. 📍Attention to detail

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