About the company
At Paradigm, we are changing the future of finance! By joining us at this early stage, you’ll be building cutting-edge, distributed financial service infrastructure that will reshape financial services across CeFi and DeFi markets.
Job Summary
Responsibilities
📍Define go-to-market strategies for new product launches and improve the announcement process 📍Develop distinctive product positioning and messaging 📍Build a roadmap of ongoing, cross-channel marketing plans at a product line level 📍Work with the Marketing team to develop content and ensure tone of voice is consistent across all channels 📍Partner with the Product team to help prioritise product development based on client feedback and market research 📍Support our Sales and Client Coverage teams, providing them with the assets they need to effectively communicate and sell the product(s) 📍Draw on qualitative and quantitative insights to understand product adoption, usage and retention across client segments 📍Recommend new product ideas and marketing strategies 📍Advise on competitive analyses and client research efforts to understand important client segments and define opportunities
Who We’re Looking For
📍5+ years in a product marketing role, ideally in tech or a related industry 📍An understanding of both B2B and B2C marketing strategies 📍Strong project management abilities to plan and execute complex cross-functional initiatives 📍Equally creative and strategic thinker 📍Excellent storytelling skills 📍Able to translate complex trading concepts into simple and clear language 📍A self-starter who takes initiative and keeps up with a fast-paced company 📍Knowledge of Python and SQL preferred