About the company
Thesis* is a crypto venture studio behind the behind Fold, Keep, tBTC, Saddle, and Tally Ho! We’re a fun, down-to-earth, fast-paced, highly collaborative, and fully remote team. We are a cryptocurrency venture studio whose mission is to empower the individual. We seek, fund, and build products and protocols in cryptocurrency and decentralized businesses that enable personal empowerment. Our projects include Keep (now Threshold) Network, a privacy protocol for public blockchains, Fold, for earning Bitcoin on your purchases in the physical and virtual worlds, Saddle, a community owned, open source stablecoin swap protocol, and Tally Ho, a community owned and operated cryptocurrency wallet. Investors in the company include Andreessen Horowitz, Polychain Capital, and Draper Associates, among others. We are a remote-first company, led by founders who have been operating in the cryptocurrency and blockchain space since 2014.
Job Summary
What You’ll Do:
📍Brand Identity and Design Consistency 📍Develop creative visual concepts for marketing campaigns, advertising, and other content needs, ensuring they align with the brand's aesthetic vision and goals. 📍Ensure all visual assets adhere to established brand guidelines, maintaining a consistent and cohesive look across all platforms and media. 📍Growth Marketing Design 📍Design compelling visuals for social media campaigns that engage the audience and reflect the brand’s tone and personality. 📍Produce high-quality ad creatives for digital and print advertising, optimizing for impact and clarity. 📍Design marketing materials, including banners, brochures, posters, social media assets, and promotional content. 📍Create presentations and pitch decks that visually communicate key ideas and information in an engaging, visually coherent way. 📍Develop print design materials such as flyers, booklets, business cards, and product packaging, ensuring high-quality output and alignment with the brand's messaging. 📍Visual Concept Development 📍Translate creative briefs and ideas into engaging, well-executed visual concepts. 📍Design layouts that optimize visual storytelling and enhance the presentation of key information. 📍Create custom illustrations, icons, and other graphical elements as needed to support marketing and branding efforts. 📍Develop scalable, high-quality visual elements that can be used across various formats (digital, print, etc.). 📍Brand System and Component Libraries 📍Contribute to the development and maintenance of a brand system in tools like Figma, ensuring consistent use of colors, typography, and visual elements across all design work. 📍Build and co-manage a component library for visual assets, ensuring that design elements are reusable, scalable, and aligned with the company’s brand identity.
Ideally, What You’ll Have:
📍Expertise in graphic design software (Adobe Creative Suite, Figma, etc.). 📍Strong understanding of typography, color theory, and composition. 📍Ability to create cohesive visual elements and assets that align with evolving brand guidelines. 📍Experience with illustration and iconography creation. 📍Strong communication skills and ability to collaborate with cross-functional teams. 📍Attention to detail and a passion for delivering high-quality visual work. 📍Experience developing and managing brand systems and component libraries. 📍Proven experience developing and maintaining brand guidelines and libraries, and contributing to the evolution of brand identity. 📍Experience collaborating with marketing, branding, and product teams to ensure visual elements support the overall messaging and campaign goals.