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Keyfactor
Field & Channel Marketing Manager, West/Central
7 months ago | 422 views | Be the first one to apply

Field & Channel Marketing Manager, West/Central

Full-time
Remote

About the company

Run your PKI and certificate lifecycle automation in the cloud. Eliminate outages & risks. Reduce unnecessary costs, mitigate risk & eliminate outages with Keyfactor PKI management. Proven Scalability. Secure Certificates. Scalable SSL Solution.

Job Summary

Responsibilities

📍Work closely with Enterprise Sales and Channel Account Managers to deliver programs that contribute to opportunity creation and pipeline acceleration at a rep, team, and regional level. 📍Work closely with other functions in marketing, e.g., Product Marketing, Brand, and Digital, to bring together exciting content for all campaigns and events. 📍Strategic Planning: Develop and execute comprehensive field and channel marketing plans that align with company goals and partner objectives. 📍Partner Relationship Management: Cultivate and maintain strong relationships with key partners to drive joint marketing initiatives and ensure partner enablement. 📍Campaign Development: Working with the Campaign’s team to execute marketing campaigns tailored to channel partners and local field markets. 📍Content Creation: Oversee marketing collateral, sales enablement materials, and social assets to support partners and field marketing. 📍Event Management: Lead planning, production, and execution of partner and field marketing events including events, dinners, meetups, tradeshow, etc. with the purpose of demand generation and pipeline acceleration. 📍Track: Leverage Salesforce and Domo to manage marketing campaigns and to communicate outcomes. 📍Report: Demonstrate program success, and quarterly goals, and compile performance reports.

Skills and Qualifications

📍5+ years' experience in Field and Channel Marketing in B2B marketing roles and a track record of working directly with a sales organization, ideally software/SaaS, preferably in a scale-up/challenger environment. 📍Experience delivering successful strategies for creating demand in the field, with and without partners. 📍Strong collaboration & negotiation skills, showing the ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes. 📍Excellent and creative communicator with proven ability to convey complex ideas and data in written, presentation, and spoken formats to a variety of audiences, including sales, customers, prospects, and channel partners. 📍Outstanding project management skills and the proven ability to manage multiple complex initiatives in parallel. 📍Metrics-driven with demonstrated analytical skills and the ability to work strategically and tactically. 📍Excels in a quickly changing environment and can prioritize projects and communicate priorities. 📍Hands-on experience using Asana, HubSpot, Domo, Salesforce, BrightTALK, or equivalent tools.    📍Travel up to 40%

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