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Decentralized Masters
Facebook Media Buyer
3 months ago | 156 views | 1 applications

Facebook Media Buyer

Full-time
United States

About the company

We want to create the biggest DeFi ecosystem that exists. The first step is to invade the market by creating the go-to DeFi educational platform.

Job Summary

Key Responsibilities:

šŸ“Funnel & Tech Management: šŸ“Produce and deliver new marketing funnels and variations based on launched initiatives. šŸ“Manage the entire funnel launch process: Idea ā†’ Approval ā†’ Build ā†’ QC ā†’ Internal Test ā†’ Launch. šŸ“Conduct internal testing during "break the funnel" days to ensure all integrations, buttons, and videos function correctly. šŸ“Perform weekly quality control (QC) checks on funnel functionality to ensure smooth operations. šŸ“Create and manage tech integrations for funnels, such as new pipelines in CRM systems to prevent leaks in tech/automation. šŸ“Ensure proper organization for effective and easy measurement of marketing efforts. šŸ“Develop simpler automation solutions to achieve goals using fewer software/zaps. šŸ“Tracking & Analytics: šŸ“Ensure accurate and up-to-date tracking for live funnels, emphasizing the importance of accurate data for testing, scaling, and maintaining profitability. šŸ“Perform daily QC of inputted stats to detect anomalies in key tracking sheets: šŸ“Master Tracking Sheet for managed funnels. šŸ“Ad Audit Sheet for managed funnels. šŸ“Budgets and Projections Sheet for managed funnels. šŸ“Proactively address issues before they impact performance. šŸ“Paid Ads Management: šŸ“Execute daily media buying tasks based on Ad Audit sheets. šŸ“Manage new ad campaigns, including audience targeting, budget allocation, and placements. šŸ“Stay informed about what works and what doesnā€™t to enhance media buying decisions. šŸ“Keep up-to-date with platform changes, such as targeting option removals, new campaign types, and new ad platforms. šŸ“Serve as the first line of defense for ad account issues, troubleshooting and resolving problems as they arise.

Requirements

What will you bring? šŸ“Proven experience as a Media Buyer or in a similar role, particularly with Facebook Ads. šŸ“Strong understanding of digital marketing concepts and best practices. šŸ“Hands-on experience managing funnels and tech integrations. šŸ“Proficiency in CRM software and marketing automation tools. šŸ“Excellent analytical skills and attention to detail. šŸ“Strong organizational and multitasking abilities. šŸ“Familiarity with tracking and analytics tools. šŸ“Ability to work collaboratively in a team environment. šŸ“Strong communication and problem-solving skills. šŸ“Up-to-date with the latest trends and best practices in online marketing and measurement.

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