About the company
We want to create the biggest DeFi ecosystem that exists. The first step is to invade the market by creating the go-to DeFi educational platform.
Job Summary
Key Responsibilities:
šFunnel & Tech Management: šProduce and deliver new marketing funnels and variations based on launched initiatives. šManage the entire funnel launch process: Idea ā Approval ā Build ā QC ā Internal Test ā Launch. šConduct internal testing during "break the funnel" days to ensure all integrations, buttons, and videos function correctly. šPerform weekly quality control (QC) checks on funnel functionality to ensure smooth operations. šCreate and manage tech integrations for funnels, such as new pipelines in CRM systems to prevent leaks in tech/automation. šEnsure proper organization for effective and easy measurement of marketing efforts. šDevelop simpler automation solutions to achieve goals using fewer software/zaps. šTracking & Analytics: šEnsure accurate and up-to-date tracking for live funnels, emphasizing the importance of accurate data for testing, scaling, and maintaining profitability. šPerform daily QC of inputted stats to detect anomalies in key tracking sheets: šMaster Tracking Sheet for managed funnels. šAd Audit Sheet for managed funnels. šBudgets and Projections Sheet for managed funnels. šProactively address issues before they impact performance. šPaid Ads Management: šExecute daily media buying tasks based on Ad Audit sheets. šManage new ad campaigns, including audience targeting, budget allocation, and placements. šStay informed about what works and what doesnāt to enhance media buying decisions. šKeep up-to-date with platform changes, such as targeting option removals, new campaign types, and new ad platforms. šServe as the first line of defense for ad account issues, troubleshooting and resolving problems as they arise.
Requirements
What will you bring? šProven experience as a Media Buyer or in a similar role, particularly with Facebook Ads. šStrong understanding of digital marketing concepts and best practices. šHands-on experience managing funnels and tech integrations. šProficiency in CRM software and marketing automation tools. šExcellent analytical skills and attention to detail. šStrong organizational and multitasking abilities. šFamiliarity with tracking and analytics tools. šAbility to work collaboratively in a team environment. šStrong communication and problem-solving skills. šUp-to-date with the latest trends and best practices in online marketing and measurement.