About the company
The Tie is the leading provider of information services for digital assets. Our core offering, The Tie Terminal, is the fastest and most comprehensive workstation for institutional digital asset investors. Our clients include the leading traditional and crypto-native hedge funds, OTC desks, market makers, trading venues, banks, sell-side firms, and other institutional market participants. We’re backed by top-tier investors and retain the capital, customers, and team required to scale. We love crypto and we’re excited about our role in its global proliferation. We are based in New York City, but open to remote hires.
Job Summary
Responsibilities
📍Own Product Positioning & Messaging 📍Develop compelling messaging frameworks and positioning for The Tie Terminal and APIs 📍Clearly articulate value propositions across customer segments and personas 📍Drive Go-To-Market Strategy 📍Lead product launches and ensure cross-functional alignment across product, sales, and marketing 📍Create and maintain enablement materials including one-pagers, decks, and case studies 📍Develop & Maintain Marketing Collateral 📍Oversee and regularly update our website, sales decks, and all product-related content 📍Collaborate with design to produce world-class visuals and assets 📍Run and Optimize Campaigns 📍Partner with the marketing team on advertising strategy for key product initiatives 📍Identify high-impact campaign opportunities based on customer needs and product updates 📍Be the Market Expert 📍Work closely with the product team to stay ahead of the roadmap and communicate upcoming features 📍Partner with sales to gather feedback, refine messaging, and better understand user pain points and adoption behavior
Requirements
📍5+ years of experience in product marketing, preferably at a B2B SaaS or fintech company 📍2+ years of experience working directly in the crypto industry (DeFi, trading, data providers, custody, analytics, or similar) 📍Experience working with APIs, terminals, or data platforms is a strong plus 📍Exceptional writing and storytelling skills 📍Demonstrated ability to work cross-functionally with product, sales, and design
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
