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Stellar Development Foundation
Director of Product Marketing
2 months ago | 125 views | 1 applications

Director of Product Marketing

Full-time
San Francisco
Per year
$200,000 To $237,000

About the company

Interested in working on cutting-edge blockchain technology and creating equitable access to the global financial system? Since 2014, the mission-driven team at the Stellar Development Foundation (SDF) has helped fuel the tremendous growth of the Stellar blockchain network, an open-source platform that operates at high-scale today. Developers and companies around the world build on it, and the SDF team is expanding to support the rapidly growing and changing Stellar ecosystem. The launch of Soroban, the new smart contracts platform designed to work well with Stellar, brings a wealth of opportunity for innovation. When you join SDF as a Community Manager, you will be a part of a team thatā€™s leveraging that opportunity to increase developer participation in order to bootstrap the ecosystem of tools, protocols, dapps, and educational resources necessary for Soroban to succeed.

Job Summary

In this role, you will:

šŸ“Develop and lead the product marketing strategy for the Stellar network and SDFā€™s products and solutions, ensuring alignment with overall business objectives and market opportunities. šŸ“Play a vital, contributing role in SDFā€™s overall marketing strategy and planning efforts. šŸ“Manage and grow a team of product marketers, ensuring their engagement and strong cross-functional collaboration šŸ“Lead the design and execution of comprehensive go-to-market plans for new product launches and feature updates, including market analysis, positioning and messaging. šŸ“Drive market research and competitive analysis to identify trends, ecosystem needs, and opportunities to inform product development, marketing and communication strategies. šŸ“Oversee creation of compelling and differentiated product positioning and messaging that resonates with target audiences, including developers, entrepreneurs and enterprise businesses. šŸ“Manage the teamā€™s creation of high-quality marketing materials, including case studies (written, video), blog posts, website content, presentations, content for industry events and collateral. šŸ“Identify trends, opportunities for testing, and measure results. Report campaign findings and make recommendations for optimization. šŸ“Own and oversee SDFā€™s Marketing Grant program, including identifying companies in need of marketing support, working with ecosystem companies directly to determine/assess their internal marketing capabilities, pitching and gaining approval of marketing grants within SDF, working with grant recipients to monitor ongoing marketing performance, ensuring the effort is driving meaningful transactions on the Stellar network. šŸ“Identify key projects in the Stellar ecosystem and create co-marketing plans/strategies to highlight their use cases.

You have:

šŸ“8+ years of experience in product marketing, including leading product marketing within an organization. šŸ“Experience in the web3/blockchain, Fintech and/or B2B space šŸ“Proven track record of leading, mentoring and growing high-performing marketing teams to launch and scale technology products šŸ“Demonstrated success in working collaboratively with cross-functional teams to drive alignment and achieve business goals. šŸ“Strong strategic thinking and the ability to develop and execute comprehensive marketing planning. šŸ“Exceptional written and verbal communication skills with the ability to create compelling narratives and presentations. šŸ“Market Analytics/Insights: Experience with market research, competitive analysis, and customer insights to drive data-driven strategy. šŸ“Technical Acumen: Ability to understand and effectively communicate complex technical concepts to both technical and non-technical audiences. šŸ“Comprehensive understanding of user journeys and product sales/integration lifecycles šŸ“Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously. šŸ“Passion for Blockchain: Genuine passion for blockchain technology and its potential to transform the financial system.

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