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Director of Brand Marketing
at Plutus
about 1 year ago | 1123 views | 5 applications

Director of Brand Marketing

United Kingdom, Remote

About the company

Plutus bridges the gap between traditional fiat currencies and upcoming cryptocurrencies. Plutus offers the best of both worlds, centralised fiat and non-custodial crypto, under one intuitive banking-like app. In order to stay true to the decentralised culture of crypto, users' attach their personal cryptocurrency wallet to the app and interact with it alongside their fiat current account without ever revealing the private keys. A custom-built decentralised exchange (PlutusDEX) allows users to swap between the two asset types without having to trust a 3rd party. The app comes with an accompanying Plutus Debit Card which users can load with both fiat and converted crypto to spend at over 60 million merchants, circumventing the need for mass adoption and making crypto payments a reality now! With 3% crypto back built-in, Plutus is one of the most secure and rewarding accounts available.

Job Summary

Plutus is looking for an intelligent Director of Brand Marketing who thinks outside box, possesses unique and creative ideas that they can use in order to take ownership of the Plutus brand. The candidate needs to be results focused and be able to project manage from start to finish.

You’ll be experienced across different digital channels and understand mechanisms of how we can reach and influence people digitally, in a commercially-viable way.

You are keenly interested in data and what constitutes ‘good’ digital marketing within the broader market, aiming to become best-in-class across whatever initiatives you’re working on and help us deliver objectives in a data-influenced, target-driven environment.

Your profile Conduct thorough market research to identify opportunities. Data analysis of consumer psychology at various phases of the buying cycle Develop marketing strategies that align with company goals. Lead a team of graphic designers and content creators to deliver high-quality content. Manage marketing campaigns across multiple social media channels. Scale influencers network. Manage budgets, timelines, and resources for all marketing campaigns. Utilise search engine optimisation (SEO) and search engine marketing (SEM) strategies. Manage relationships with external agencies and suppliers. Maintain brand guidelines and identity. Provide regular updates to the team on key performance indicators (KPIs)

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