Responsibilities:

📍Shape and effectively communicate our company's vision and mission, ensuring alignment with the brand identity 📍Translate brand elements, values, and guidelines into comprehensive plans and go-to-market strategies to drive brand success 📍Take the lead in creative development efforts, aiming to inspire the target audience to take desired actions that align with the brand's objectives 📍Prepare detailed performance specifications, cost and pricing parameters, market applications, and revenue estimates to support brand initiatives 📍Measure and report the performance of all marketing campaigns, assessing their return on investment and metrics 📍Stay vigilant about market trends, conduct research on consumer markets, and closely monitor competitor activities to identify opportunities and challenges 📍Continuously monitor both new and ongoing marketing and promotional activities, ensuring they align with the brand's core values and objectives 📍Keep a close eye on product distribution and consumer responses, making adjustments as needed to enhance brand positioning 📍Develop innovative growth strategies that are in line with the brand's identity and goals 📍Ensure the alignment of the company's decision-making, tactics, and direction with the established brand identity

Requirements

Experience: 📍3+ years of work experience in a Brand Manager role 📍Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain 📍Proven ability to develop brand and marketing strategies and provide recommendations to senior management, demonstrating a track record of successful strategic planning 📍Experience in identifying target audiences and creating effective marketing campaigns that resonate with and engage the intended demographic 📍Excellent knowledge of the overall marketing mix, including a deep understanding of product, price, place, and promotion considerations 📍Possession of strong analytical skills complemented by a creative mindset, enabling the development of data-driven but imaginative marketing solutions 📍Data-oriented thinking, with a strong affinity for numbers, allows for the effective use of data and analytics in decision-making and strategy refinement 📍Ability to strategize and solve problems, addressing challenges in brand and marketing efforts with a goal-oriented and proactive approach 📍Excellent communication and interpersonal skills, facilitating effective collaboration with team members, senior management, and external partners to convey the brand's message and objectives