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CRM Marketing Manager
at Block
8 months ago | 703 views | 3 applications

CRM Marketing Manager

New York

About the company

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block.

Job Summary

You Will:

📍Oversee all CRM marketing campaigns across email, push, SMS and in-app messaging 📍Oversee and implement our lifecycle marketing, retention and upsell campaigns 📍Work with Product Managers to implement and support key transactional and product comms 📍Help us build out our CRM tool, Iterable, for marketing campaigns 📍Manage our referral program driving sales from existing customers through CRM 📍Oversee and implement CRM strategies to drive customer reviews for platforms like TrustPilot 📍Maintain performance and health of email, push, SMS, and in-app messaging channels with regard to audience segmentation, content, list hygiene, and deliverability 📍Work with Data Science to measure the impact of each CRM campaign, develop benchmarks, and deliver clear reporting 📍Support partner marketing campaigns to drive customer acquisition through co-marketing 📍Participate in opportunities to work on exploring new channels with the Bitkey Marketing lead, including influencer / creator marketing test campaigns, affiliate marketing, and other channels we want to test 📍Have a strong interest in bitcoin and be highly motivated to help drive adoption of the Bitkey product around the world 📍Have the opportunity to work remotely and report directly to Bitkey's Head of Marketing


You Have: 📍5+ years experience in marketing roles, including at least 2 years in CRM / email marketing manager role, ideally in a B2C technology company 📍Proven experience building email campaigns in Iterable (or similar CRM), with HTML, and CSS skills 📍Proven track record delivering growth through CRM / email marketing campaigns 📍Experience testing and developing new marketing channels and initiatives — influencer or affiliate a bonus 📍Passion in working in an international context which means you are curious, have cultural awareness, and are excited to learn about new markets - with colleagues and customers all around the world. 📍Excitement about working in a new product and business unit with a fast-paced startup culture 📍Interest in bitcoin and helping customers manage their money with autonomy, and control

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