Responsibilities:

📍Creative Design Delivery: 📍Interpret creative briefs to produce best-in-class design assets for Asia and global campaigns, including key visuals, social media, digital marketing, events, and OOH.
📍Follow and translate creative direction into compelling, on-brand designs for daily, weekly, and seasonal campaigns.
📍Collaborate with design leads, project managers, copywriters, and senior designers to deliver integrated creative campaigns.
📍Act as the creative liaison for local marketing teams in Greater China and Asia, leading regional creative efforts.
📍Continuously challenge and innovate design approaches to elevate Binance’s brand presence.
📍Localization & Campaign Scaling:
📍Localize and adapt global creative assets for Asian markets, ensuring cultural relevance and effectiveness.
📍Design, localise and mass produce paid advertising campaign assets. 📍Support acquisition and retention teams by delivering engaging digital campaigns that drive brand awareness and user engagement.
📍Analyze campaign performance insights and apply learnings to optimize creative output.
📍Stay updated on competitor activity, brand trends, and social media design innovations.
📍Creative Operations & Team Collaboration:
📍Assist in defining and improving creative workflows and processes with design leads and program managers.
📍Work closely with global and regional marketing, social media, events, and campaign teams to ensure a consistent omni-channel brand experience.
📍Manage daily tasks independently to meet deadlines and quality standards.
📍Mentor junior designers and support onboarding of new team members.
📍Coordinate with third-party agencies and freelancers to deliver creative projects.
📍Build and maintain strong relationships with Binance’s global and Asia marketing teams to align creative vision.

Requirements:

📍Degree or professional qualification in graphic, brand, or digital design.
📍Minimum 4 years’ experience as a designer in a global business or agency environment, preferably in fast-paced sectors like crypto, life> 📍Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. 📍Proven ability to deliver high-quality creative assets under tight deadlines.
📍Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator), Figma; knowledge of 3D software and generative AI tools is a plus.

If you’re passionate about blockchain and decentralized technologies, explore more opportunities in web3 and cryptocurrency careers.