What You'll Work On

📍Writing compelling global messaging that promotes Uphold’s value and differentiators. 📍Leading and empowering a team of 2-3 copywriters focused on enabling frictionless finance through versatile content creation. Demonstrating a hands-on approach, capable of both leading and actively participating in content creation when necessary. 📍Encouraging open and productive communication with critical internal partners, ensuring a unified approach to content marketing objectives. 📍Developing an annual marketing editorial plan and thematic calendar, linked to deliverables throughout the year. 📍Working closely with our brand team to develop content that is in the right brand voice. 📍Conducting creative reviews, providing feedback to the writing team, and managing feedback from collaborators across the company. 📍Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging. 📍Building the capability to localize content quickly and at scale in alignment with global expansion efforts. 📍Exploring the use of AI to streamline content creation processes and free up time for higher-level thinking.

Qualifications

📍Bachelor's Degree 📍8+ years leadership positions within a highly effective content marketing engine for a global, internet-scale company, ideally in the fintech industry. 📍Deep demonstrated passion for the potential of digital currency and proven interest in crypto and financial markets, the global macroeconomy, and a strong commercial instinct. 📍Meaningful experience and understanding of the regulated global financial services industry is a plus. 📍Senior experience engendering trust and collaborating with key internal partners to prioritize content deliverables to best align with the company's global strategy and critical metrics amidst a fast-paced, ever-changing, multifaceted environment. 📍Exceptional writer and player-coach who can remotely lead a lean content production team by example (2-3 reports to start) to find opportunities to proactively craft the most impactful content possible, including co-creation with ecosystem partners where relevant. You possess the humility to accept feedback, a growth mindset, and the ability to learn with curiosity, especially given our exceptionally fast-paced, complex, and multidimensional industry. 📍Proven track record of analyzing the impact of messaging to constantly improve the engagement results of any given piece of content.