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Content Director
at Uphold
3 months ago | 295 views | 9 applications

Content Director

Remote, New York
Per year
$91,000 To $150,000

About the company

Uphold is an easy-to-use investments and payments app. Specialising in digital assets, we serve more than 10 million customers in 150 countries. We open around 3,000 accounts a day and provide consumers with a more versatile and cost-effective home for their daily financial lives. For businesses, we provide regulated infrastructure to connect crypto with fiat currencies. Today, we support over 200 digital assets, 28 national currencies and four precious metals. Our unique trading experience allows customers to trade directly between any supported asset or currency in one step - physical gold to Bitcoin, for example - saving both time and money.

Job Summary

What You'll Work On

📍Writing compelling global messaging that promotes Uphold’s value and differentiators. 📍Leading and empowering a team of 2-3 copywriters focused on enabling frictionless finance through versatile content creation. Demonstrating a hands-on approach, capable of both leading and actively participating in content creation when necessary. 📍Encouraging open and productive communication with critical internal partners, ensuring a unified approach to content marketing objectives. 📍Developing an annual marketing editorial plan and thematic calendar, linked to deliverables throughout the year. 📍Working closely with our brand team to develop content that is in the right brand voice. 📍Conducting creative reviews, providing feedback to the writing team, and managing feedback from collaborators across the company. 📍Ensuring consistent tone and brand across all content and target audiences, while continuously analyzing content performance to enhance the impact of our messaging. 📍Building the capability to localize content quickly and at scale in alignment with global expansion efforts. 📍Exploring the use of AI to streamline content creation processes and free up time for higher-level thinking.


📍Bachelor's Degree 📍8+ years leadership positions within a highly effective content marketing engine for a global, internet-scale company, ideally in the fintech industry. 📍Deep demonstrated passion for the potential of digital currency and proven interest in crypto and financial markets, the global macroeconomy, and a strong commercial instinct. 📍Meaningful experience and understanding of the regulated global financial services industry is a plus. 📍Senior experience engendering trust and collaborating with key internal partners to prioritize content deliverables to best align with the company's global strategy and critical metrics amidst a fast-paced, ever-changing, multifaceted environment. 📍Exceptional writer and player-coach who can remotely lead a lean content production team by example (2-3 reports to start) to find opportunities to proactively craft the most impactful content possible, including co-creation with ecosystem partners where relevant. You possess the humility to accept feedback, a growth mindset, and the ability to learn with curiosity, especially given our exceptionally fast-paced, complex, and multidimensional industry. 📍Proven track record of analyzing the impact of messaging to constantly improve the engagement results of any given piece of content.

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