About the company
BitGo is the leader in digital asset financial services, providing institutional investors with liquidity, custody, and security solutions. Founded in 2013, BitGo pioneered the multi-signature wallet and is the first digital asset company to focus exclusively on serving institutional clients. Active in both centralized and decentralized finance, BitGo offers market leading trading, lending, and borrowing services through its prime brokerage services and acts as the custodian for WBTC, the leading global stablecoin for Bitcoin. In 2020, BitGo launched BitGo Portfolio and Tax, providing clients with a full-stack solution for digital assets. In 2018, it launched BitGo Trust Company, the first qualified custodian purpose-built for storing digital assets. BitGo processes approximately 20% of all global Bitcoin transactions, and supports over 600 coins and tokens. BitGo provides the security and operational backbone for more than 1500 institutional clients in 50 countries, including many regulated entities and the worldās top cryptocurrency exchanges and platforms. BitGo is backed by Goldman Sachs, Craft Ventures, Digital Currency Group, DRW, Galaxy Digital Ventures, Redpoint Ventures, and Valor Equity Partners.
Job Summary
Responsibilities
šEmail Marketing & Nurturing Campaigns: šDevelop and execute strategic email campaigns to engage and convert institutional and retail audiences. šBuild and optimize automated email workflows, including onboarding sequences, lead nurturing, and re-engagement campaigns. šCollaborate with design and content teams to craft compelling, high-performing email copy and layouts. šAnalyze email performance metrics and continuously optimize campaigns based on data-driven insights.
Requirements
š6+ years of experience in communications, PR, or email marketing, ideally in fintech, crypto, or financial services. šStrong writing and storytelling skills with experience crafting high-impact messaging for different audience segments. šExpertise in email marketing tools (ex. Marketo) and CRM integration for automated workflows. šUnderstanding of media relations, press outreach, and PR strategy. šExperience managing internal communications and executive messaging. šStrong analytical mindset with the ability to measure and optimize campaign performance. šAbility to thrive in a fast-paced, high-growth startup environment.
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