About the company
Monkey Tilt is building a gaming platform that will house all speculation, with everything from traditional sports betting and casino games to poker to crypto perpetuals to prediction markets to collectibles and more. And wrapped around this platform is a lifestyle brand that embraces the fact that life is a gamble, and that is fucking awesome. The company is financed by top-tier institutional investors, closing $21 million last year and preparing to announce a much larger series A financing closing soon. We are led by a CEO and leadership team brimming with youth, energy, and extensive experience in online gaming, crypto trading, culture and design. Tyga, the iconic hip hop artist and fashion icon, recently joined the company as its Creative Director and the team is routinely welcoming entertainment giants and cultural icons to its roster. Unlike other competitors that focus on a sportsbook, casino, poker or a hybrid of those 3, MonkeyTilt aspires to bring together many more verticals in gambling and speculation all unified by a single, multi-currency wallet and a best-in-class rewards system. Moreover, many brands and concepts will spin off of MonkeyTilt but continue to be a part of our interconnected ecosystem, including our soon-to-launch fashion label, Tilt Club Collection; our podcast, the Fully Tilted Pod; and other yet to be released media assets. Online casinos have not evolved over the last 25 years. And to think that in the next 25 years, they will live in isolation as they do now is foolhardy. Speculation is a lifestyle that can be exercised through many outlets, and we plan to be the central point of distribution for as many of those as you can imagine. And we want to deliver that in a fresh and unique way.
Job Summary
Key Responsibilities
šStrategic Leadership: Develop and implement a robust marketing strategy that encompasses brand management, digital marketing, user acquisition, and retention. šMarket Analysis: Conduct thorough market research to understand industry trends, customer behavior, and competitive landscape. šBrand Development: Build and maintain a strong, consistent brand identity that resonates with our target audience. šDigital Marketing Expertise: Oversee digital marketing efforts including CRM, SEO, SEM, social media, content marketing, and influencer partnerships. šPerformance Metrics: Utilize data-driven approaches to track, analyze, and optimize marketing performance. šTeam Management: Lead and inspire a marketing team, fostering a culture of creativity, innovation, and excellence. šStakeholder Engagement: Collaborate with internal teams and external partners to ensure cohesive brand messaging and strategic alignment. šBudget Management: Efficiently manage the marketing budget, ensuring maximum ROI.
Qualifications
š5+ years managing marketing programs across SEM, SEO, Email, SMS, Social, analytics and more. šProven past experience as a CMO, SVP, or VP of Marketing managing a team of 5 or more, with a preference for servicing the gaming industry šA pro at developing marketing strategy and GTM plans; has a āroll up my sleevesā style to dig in and execute alongside the team šAbility to develop a marketing mix across channels to optimize for ROI, CAC, and LTV šExperience setting and tracking marketing KPIs and marketing dashboards across every marketing channel to track performance, CAC, LTV etc. šExperience managing a content team of copywriters and maintaining a content calendar šStrong understanding of paid media and PPC campaigns, including how to optimize for ROAS šHas managed an annual marketing budget of $2 million or more šHas managed a martech stack, and conducted vendor negotiations šUnderstands how various social networks fit into a social strategy šExceptional leadership skills with the ability to inspire and motivate a team. šExcellent creative, analytical and problem-solving abilities. šOutstanding communication and interpersonal skills.
