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Aztec
Chief Marketing Officer
at Aztec
4 months ago | 455 views | 12 applications

Chief Marketing Officer

Full-time
Start-up
Remote
Per year
$76,000 To $110,000

About the company

Aztec builds privacy tooling for public blockchains. We're empowering developers to offer users privacy and scalability leveraging our industry leading zero knowledge technology.

Job Summary

Key Responsibilities:

📍Manage an excellent team of direct reports, earning trust and building effectiveness rapidly 📍Develop and implement comprehensive marketing strategies in service of a mainnet go-to-market 📍Own brand tone, positioning, and messaging 📍Formulate a strong plan to make “number-go-up” on key KPI’s: specifically clicks to various landing pages; work with downstream teams (DevRel, Ecosystem) to optimize conversion of those clicks to core business drivers (developer count, chain usage) 📍Collaborate with product development teams to align marketing strategies with product timelines and offerings 📍Design and oversee digital campaigns across various channels (social media, email, SEO/SEM) to improve brand presence, awareness, and both developer and end-user engagement. 📍Analyze market trends and competitor strategies to identify opportunities for growth and innovation Set, monitor, and report on team goals, including metrics and marketing effectiveness

What this role is NOT:

📍Aztec is a lean team and this role does not have significant hiring leeway beyond our plan. This is not an “empire-building” role–the empire is ~built and now has to be managed to success

Must-haves:

📍Proven experience as a CMO or in a similar leadership role in crypto 📍Exceptional communication and leadership skills, capable of driving to consensus and fostering an environment of excellence 📍Deep understanding of Ethereum and Layer 2’s Crypto-native 📍Creativity and taste; track record of launching successful marketing campaigns in crypto that “get it” 📍Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools

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