Key Responsibilities:

📍Manage an excellent team of direct reports, earning trust and building effectiveness rapidly 📍Develop and implement comprehensive marketing strategies in service of a mainnet go-to-market 📍Own brand tone, positioning, and messaging 📍Formulate a strong plan to make “number-go-up” on key KPI’s: specifically clicks to various landing pages; work with downstream teams (DevRel, Ecosystem) to optimize conversion of those clicks to core business drivers (developer count, chain usage) 📍Collaborate with product development teams to align marketing strategies with product timelines and offerings 📍Design and oversee digital campaigns across various channels (social media, email, SEO/SEM) to improve brand presence, awareness, and both developer and end-user engagement. 📍Analyze market trends and competitor strategies to identify opportunities for growth and innovation Set, monitor, and report on team goals, including metrics and marketing effectiveness

What this role is NOT:

📍Aztec is a lean team and this role does not have significant hiring leeway beyond our plan. This is not an “empire-building” role–the empire is ~built and now has to be managed to success

Must-haves:

📍Proven experience as a CMO or in a similar leadership role in crypto 📍Exceptional communication and leadership skills, capable of driving to consensus and fostering an environment of excellence 📍Deep understanding of Ethereum and Layer 2’s Crypto-native 📍Creativity and taste; track record of launching successful marketing campaigns in crypto that “get it” 📍Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools