About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šReview and analyse marketing campaigns across all regions including Growth, Retention, and Branding initiatives. šCompute and review pre-campaign ROI estimates to support campaign planning and budgeting. šAssist in post-campaign ROI analysis to evaluate campaign effectiveness and financial impact. šSupport the preparation and consolidation of marketing-related financial reports and dashboards. šCollaborate with regional marketing and finance teams to gather data and ensure accuracy of campaign metrics. šAssist in identifying trends, insights, and opportunities for optimizing marketing spend. šProvide ad-hoc support for other finance and marketing-related projects as needed.
Requirements
šCurrently pursuing or recently completed a degree in Finance, Marketing, Business Administration, Economics, or a related field. šStrong analytical skills with the ability to work with data and perform financial calculations. šBasic understanding of marketing concepts, financial modelling, business case, and Return on Investment computation šProficiency in Microsoft Excel and familiarity with data visualization or reporting tools is a plus. šDetail-oriented with strong organizational and time management skills. šGood communication skills and ability to work collaboratively in a cross-functional team environment., across multiple geographies šSelf-motivated, proactive, and eager to learn in a fast-paced environment. šPrior internship or coursework related to marketing finance or campaign analysis is advantageous but not required.
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