About the company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visit https://www.paypal.com ,  https://about.pypl.com and  https://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Job Summary
Key Responsibilities:
📍Product Strategy & Positioning: Develop and refine the product positioning, messaging, and value propositions for Venmo’s suite of products, ensuring they resonate with our target audiences and differentiate us in the market.
đź“ŤGo-to-Market Leadership: Lead the end-to-end go-to-market strategy for your products, including product launches, feature updates, and ongoing marketing campaigns to drive awareness, consideration, adoption, and growth.
đź“ŤMarket Insights & Competitive Analysis: Work with Consumer Insights to conduct market research and competitive analyses to inform product development and marketing strategies. Stay ahead of industry trends to identify new opportunities.
đź“ŤCross-Functional Collaboration: Work closely with Product, Commercial, Design, and Consumer Insights to align on product vision, roadmap, and market needs. Act as the voice of the customer in product development discussions.
đź“ŤCreative Excellence: Work with your Marketing and Creative counterparts to uphold creative excellence throughout your campaigns.
đź“ŤPerformance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives. Use data-driven insights to optimize campaigns and inform future strategies. Partner with Marketing Analytics to post-mortem launches and set us up for a successful learning agenda.
đź“ŤTeam Leadership & Development: Manage and mentor a team of more junior product marketing managers, fostering a culture of collaboration, innovation, and continuous learning.
đź“ŤStakeholder Management: Effectively engage senior stakeholders across the company, keeping them informed about performance and quickly escalating and unblocking any challenges.
Qualifications:
📍Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 📍You have 8-10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products. 📍Proven track record of successfully launching and growing digital products in a highly competitive market. 📍Strong analytical skills with a deep understanding of market research, data analysis, and customer insights. 📍Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging. 📍Demonstrated ability to lead cross-functional teams and work effectively in a fast paced, dynamic environment. 📍People management experience, with a vested interest in setting more junior team members up for short and long-term career success. 📍You have passion for product and are a student of culture.
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