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Grayscale
Art Director
6 months ago | 555 views | Be the first one to apply

Art Director

Full-time
United States

About the company

Grayscale provides unparalleled market insight and investment exposure to the developing digital currency asset class.

Job Summary

Responsibilities:

📍Lead the conceptualization and implementation of design solutions that meet marketing strategies and reflect the brand's identity. 📍Oversee the entire design lifecycle, from ideation through to final execution, including concept development, prototyping, and production. 📍Provide expert direction in typography, color, layout, and visual identity, ensuring consistency across allmedia and campaigns. 📍Think strategically about the role of art in our overall brand strategy, creating designs that fit into abroader system rather than standalone pieces. 📍Stay updated with industry trends, emerging technologies, and design best practices to continuouslyimprove the quality and effectiveness of design outputs. 📍Analyze and interpret our creative needs, translating complex ideas into compelling visual narratives. 📍Conduct regular reviews of the brand's visual assets, identifying opportunities for improvement andleading redesign initiatives as necessary. 📍Develop and implement design standards, policies, and procedures to maintain high-quality, consistentbranding across all company materials. 📍Ensure compliance with industry regulations and ethical standards in all design outputs, particularly inareas such as advertising. 📍Responsible for creating a diverse range of visual content including print materials, billboards, digitaldesigns, storyboards, animation sketches, infographics, pitch decks, and report covers

Prior Experience/Requirements:

📍Bachelor's degree in Graphic Design, Art, or a related field. 📍3-7 years of experience in graphic design, with at least 2 years in an art director or equivalent role. 📍Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) 📍Proficient in Figma 📍Exceptional creativity and innovation, with a strong understanding of branding and marketing principles. 📍Strong portfolio showcasing a wide range of design skills, including branding, digital, and print. 📍Experience in leading and executing complex design projects with tight deadlines.•Excellent communication skills, able to articulate design concepts and strategies effectively. 📍Strong organizational skills, with an ability to manage multiple projects simultaneously.•Ability to work independently as well as collaboratively in a fast-paced, dynamic environment. 📍Preferred experience in digital marketing and familiarity with digital design tools and platforms.

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