About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
📍[KOL Management] 📍Proactively reach out to KOLs (Key Opinion Leaders/Influencers/YouTubers) to expand our affiliate network 📍Handle negotiations, onboarding processes, and any necessary paperwork to ensure smooth integration of new affiliates 📍Maintain consistent and effective communication with affiliates to build strong relationships 📍Analyze affiliate performance data and provide actionable recommendations to enhance their effectiveness 📍Develop and implement promotional campaigns with a strong focus on maximizing ROI 📍Build reports using internal data to track and optimize the overall performance of the affiliate channel 📍Continuously monitor industry trends, competitor activities, and emerging KOLs to stay ahead in the market 📍[Community Management] 📍Actively engage with the South Asian community across various platforms (Telegram, forums, chat groups, etc.) to foster an interactive environment and assist community members with their inquiries 📍Plan and execute community events, both online and offline, such as meetups, events, workshops, webinars, and AMA sessions 📍Gather and analyze community feedback to provide actionable insights to internal teams, helping to shape product development and marketing strategies 📍Track and report on community growth, engagement, and sentiment, using analytics tools to measure success and identify areas for improvement 📍Work closely with marketing, product, and support teams to deploy cross-functional community initiatives
Requirements
📍3-5 years of experience in managing affiliate and/or community programs, preferably in the fintech space, ideally in the crypto space 📍Strong understanding of cryptocurrency, blockchain technology, and the broader fintech landscape. 📍A business development background is a plus 📍Strong interpersonal skills with the ability to build relationships and manage a diverse community. 📍Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. 📍Experience in working with media, celebrities, key partners, or influencers 📍Fluent in Urdu & English, other languages are a big plus