About the company
We work with businesses globally to deliver tailored, end-to-end Artificial Intelligence, Consulting, Data, Digital, Cloud & DevOps and Software Engineering solutions that drive value and growth. Our business domain expertise covers hi-tech, financial services and insurance, while we explore the art of the possible in our groundbreaking Financial Labs (FinLabs).
Job Summary
Software Requirements
📍Required: 📍Proven experience with Adobe Analytics 📍Strong knowledge of Adobe Launch for tag management Preferred: 📍Awareness of WebSDK and its application in web analytics 📍Experience with Adobe Target for A/B testing and personalization initiatives
Overall Responsibilities
📍Implement and maintain Adobe Analytics to track and analyze web performance, user behavior, and marketing effectiveness. 📍Utilize Adobe Launch for tag management to ensure accurate data collection and reporting. 📍Collaborate with cross-functional teams to define key performance indicators (KPIs) and create comprehensive reporting dashboards. 📍Monitor and analyze web traffic patterns and user engagement metrics to provide actionable insights.
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